Author
Dana Whitfield
Senior editor covering markets and business strategy.
Published Articles
📄 ArticleFree
A Beginner's Guide to Reading a Balance Sheet
A free walkthrough of the three sections every balance sheet has, and what each one actually tells you.
Dana Whitfield
📄 Article✨ Premium
The Retention Engine: Why Members Stay
A members-only look at the three habits that separate subscriptions people keep from the ones they cancel.
Dana Whitfield
📄 Article✨ Premium
The Subscription Playbook: Pricing That Converts
Our members-only breakdown of the pricing tiers that drive the highest lifetime value.
Dana Whitfield
📄 ArticleFree
How to Read a Market Cycle
A free primer on the four phases every market cycle moves through.
Dana Whitfield